Tuesday, August 24, 2010

Park City season pass prices

What a difference a year makes. About this time each year, the ski resorts all announce what their ticket prices will be, including season passes and specials for locals. I don't remember the exact numbers from last year, but a Deer Valley season pass was around $1600 and a Park City pass was about $1300. So, in bad economic times, how do they adjust?

This year, the normal Deer Valley season pass is over $1900. Locals can buy early, but it still costs you $1630. Park City is trying a very different approach. You can get an adult season pass for $700. They have some add-on's that can make it more expensive, like underground parking and night skiing, but DV doesn't offer any of these.

I think we are going to see a BIG shift in locals this year. I love skiing DV, but this is ridiculous. If you price a year of skiing for a family of four locals, two adults, a 12 year old and a 6 year old, Park City costs locals $1525. Deer Valley would be $3770.

Deer Valley is mighty proud of a mountain that got almost no capital improvements this year. Park City did over $4M and The Canyons did $10M. I guess they are just banking on being able to sell to the well-to-do's that will stay at the St Regis and the Montage.
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